CREATIVE
PORTFOLIO
I create high-performing, scroll-stopping UGC videos. From fitness to AI, I partner with global content creators to produce content that resonates and performs.
I find, direct, and edit UGC that blends real voices with bold results. Whether it's buying ready-made videos or building campaigns from scratch, I make content people stop for.
WORK EXPERIENCE
Social Media
I grow and managed the organic presence of multiple lifestyle, entertainment, and AI brands across TikTok and Instagram. I create full-funnel content calendars, aligned content with platform trends, and leverage real-time trends to maximize reach and engagement.
Content Strategy
I develop creative roadmaps and UGC-driven concepts for performance campaigns across global markets. I collaborated with over 300 content creators to produce thumb-stopping assets tailored for TikTok, Reels, and Shorts.
Marketing Generalist
I operate at the intersection of brand, strategy, and execution, bridging creative thinking with operational clarity. I’ve worked across international teams and markets, navigating both B2B and B2C landscapes with a deep understanding of audience psychology, storytelling, and multi-channel performance. Whether shaping a brand narrative, building marketing systems, or aligning internal and external communication, I bring a full-stack mindset to every project, translating ideas into scalable, measurable outcomes.
Influencer Marketing
I have hands-on experience in influencer marketing, managing end-to-end collaborations with creators across lifestyle, social, and tech verticals. From sourcing and briefing to coordinating deliverables, I’ve worked with a range of platforms
PROJECTS
A selection of apps and digital products supported through content strategy, creator partnerships, and performance-driven marketing. While many projects focused on UGC and creative direction, contributions also extended into broader marketing areas, such as social media management, product positioning, and brand storytelling. Each case reflects a tailored approach based on the platform, audience, and business goals.
Hourglass Workout - FitEase
Leg & Bubble Butt Exercises
Hancy AI - Photo & Video Maker
Face Swap & Hairstyle Changer
Joi - Live Stream & Video Chat
Meet & Call New People Online
Juds - AI Friend & Chat
Discover Diverse Personalities